Also know as Cocks Comb as the flower resembles the top of a roosters crown. The generic name is derived from the Ancient Greek word κήλεος, meaning "burning", and refers to the flame-like flower heads.
Celosia is a small genus of edible and ornamental plants in the amaranth family.
One bunch shown in the image.
How to care for dried flowers
Dried flowers will last up to three years if properly cared for.
Do not place in direct sunlight or anywhere where there is too much humidity or moisture or near a heater.
To clean use a hairdryer on low speed or take outside and shake down gently.